It’s a busy time at Bride Vs Groom HQ. We’re currently going through a rebranding process for our respective companies as well as working on a fresh look for this very blog. Thus far it’s been a process that has been both exhilarating and terrifying but through it we’re starting to feel like we’ve finally figured out how to express who we really are as creatives.
It’s been a similar process in all of our work. I think we’ve always known what we wanted to create but getting there is rarely an easy task. Sometimes it’s easy to feel like you’re flatlining, like you’re no nearer that goal than when you first started and it’s only when you look back over the journey you’ve taken that you realise just how far you’ve come. Creativity isn’t easy. It isn’t safe, it isn’t comfortable and it it’s almost never a straight line. It’s full of ups and downs and sidesteps and pitfalls. But as long as you keep that driving edge, as long as you embrace that internal critique instead of letting it devour you, as long as you keep the faith that the path you’re following is the right one, it’s an unstoppable force.
And if you don’t believe me, check out this amazing video featuring the words of Ira Glass.
